Organic retailing markets are growing @ 35- 40% per annum. In order to enable and sustain a steady increase over 40% per annum. Retail segment needs to promote Organic markets vigorously and innovatively. It needs more ways and means to reach out to more consumers regularly. Therefore, ICCOA started a new B2C event ‘Organic Mart’ that focuses on Organic Retailing from 2015. The first two editions were held in Bangalore in May and Dec 2015. The event will be running throughout the year in different cities eg: New Delhi, Hyderabad, Chennai etc.