Developing markets

Organic agriculture in India needed a platform for stakeholders to keep them abreast with new advances in organic sector. A common platform wherein policy makers, academicians, Govt. officials, researchers and scientists, farmers and trading companies can come together to further explore and enhance opportunities in organic sector. A platform to build interest among farmers and traders (agribusiness companies, buyers, retailers) for supporting organic farming through enabling favourable policies and technologies, increased businesses and investments in the state by companies.

International Competence Centre for Organic Agriculture (ICCOA) is a knowledge and learning centre in all facets of organic agriculture to promote organic farming and develop markets for the organic produce. Therefore, with its grass-root experiences it has realised that the organic farming is sustainable to the farmer only if market linkages are developed. Adoption and certification is only the first step. Links with businesses to sell organic produce at a premium and consistent buying support is essential to keep the farmer motivated. In these lights, ICCOA was the first organization to identify the need of creating such a platform and started organizing National and International Trade Fair and Conferences, Seminars and Workshops since its inception in 2004.

Market - linkage

ICCOA has tied up with Ms.SUS AGRI Private Ltd, Delhi and Bigbasket  to procure the Farmers produce from ICCOA’s Projects.

Vegetable farmers from Himachal Pradesh –Solan Project were connected with Bigbasket and supplied 220 tonnes of Organic Vegetables from 21 villages operated by ICCOA.


In Chilli the SusAgri proccured 120 tons during the chilli season from its project in Tamilnadu. In  Andhra Pradesh  it has procured 40 tons of turmeric from its own Vishakapatanam  project which is under Organic Conversion. The company has plan to procure 150 tons of dried ginger from its North East during the forth coming Ginger season commencing in December.